平面设计到底是做什么的?

1.平面设计才不是就画个Logo
1. Graphic design is not just a logo
对所有行业来说,Logo是非常重要的,它代表了一个企业的形象、可以提高品牌的辨识度,让用户和消费者产生品牌认同感,从而购买他们的产品。但是平面设计不只是做个Logo,它还包括其他的视觉内容和应用,比如海报、邀请函、专辑封面等等。
For all industries, logo is very important. It represents the image of an enterprise, can improve the recognition of the brand, and let users and consumers have a sense of brand identity, so as to buy their products. For example, it doesn't include the design of the logo, the cover of the album and the application.
2.平面设计不只适用于印刷媒介
2. Graphic design is not only suitable for printing media
除了报纸、杂志、包装等印刷材料等设计制作,平面设计领域也应用于广泛的数字媒介,比如微博宣传、电子邮件广告、网站Banner……许多平面设计师的工作和Web、UX设计师也有交叉重叠。
In addition to the design and production of printed materials such as newspapers, magazines and packaging, graphic design is also used in a wide range of digital media, such as microblog publicity, e-mail advertising, website banner Many graphic designers' work overlaps with web and UX designers.
3.平面设计不是只采用静态的图片素材
3. Graphic design does not only use static picture material
随着短视频的兴起,平面设计发展至今,也不再局限于静态的图像和图形素材了,微动效和H5已经成为平面设计新的重要内容。
With the rise of short video, graphic design is no longer limited to static images and graphic materials. Micro motion effect and H5 have become new important contents of graphic design.

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